& ideas for your e-commerce store!
from Magnet Commerce!
If you already have your products organized
in an Excel or Access file, you can import them to your ecommerce
store in minutes by following the instructions found at "Catalog
> Import products". You can also use this feature
to update the details of your products. Their prices for example.
Adding similar products can be time consuming
without using the cloning feature. This button is found at
the bottom of a created product presentation page and when
clicked creates a new product with all details of the parent
product except for its photos. Usually, you will have to edit
the name, description and price of the new product, change
the product types and add its photos.
shipping for orders over a certain amount
One of the main disadvantages of electronic
commerce compared to traditional commerce is shipping costs.
Overcome this obstacle by offering free shipping for orders
over an amount slightly above your average sale. It will help
you increase your average order and will make shopping easier
for your customers. Go to "Setup > Shipping"
and follow the instructions to offer free shipping for orders
over a certain amount.
your products to FROOGLE
Google's shopping engine combines Google's popularity
with its state-of-the-art technology to gain traffic fast.
You definitely want your products to be listed there and Magnet
Commerce allows you to do this from the tab "Marketing
> Froogle", if you follow the instructions. Best of
all, publishing your products on Froogle is free!
some test orders before going live
Before your ecommerce store goes live, think
like a customer and place some test orders. Ask some of your
friends to do the same. You'll certainly find issues to fix
or improve before your real customers start placing their
sellers help buying decisions
In your "brick and mortar" store your customers
ask you what others customers buy most. The conception is
that if a product is popular among other buyers, it must be
good. Help their buying decisions in your e-commerce store
as well by showing your best sellers from "Catalog >
Product Promotion" page.
in touch with your customers every 21 days
Send an email to your customers and newsletter
subscribers to inform them about new products and special
offers. Research shows that 21 days is the ideal period to
send a newsletter. From the administration area go to the
tab "Marketing > Newsletter".
only have 46 seconds to win a customer
According to research from clickz.com, the average
time a visitor spends on a website is just 46 seconds. Show
them your advantages over competition from the first seconds.
Use slogans, banners, featured products and all other options
that Magnet Commerce gives you to grab your first-time visitors'
attention. Making the site more memorable.
multiple payment options to your customers
Accepting credit card payments is a must for
any ecommerce store. We suggest that you also accept as many
other payment options as you can support. Paypal becomes more
popular every day, while many customers prefer more traditional
methods like bank transfer, check or payment on delivery.
You don't want to loose customers because of limited payment
If you're selling digital cameras, propose to
your customers compatible memory cards, batteries, data cables
to connect to PC or protective cases. You help them find compatible
accessories and this also helps you increase your average
order. Even if they don't order them when a camera is ordered.
They know that they can be found at your store when required.
From the product administration page go to "Promotion"
tab and select related products.
to cart" vs "Buy"
Magnet Commerce allows you to edit any predefined
text that exists on your website from "Setup> Texts"
tab. Change everything except for this one: "Add to cart".
Many online stores use "Buy", but research shows
that conversion rates improve when "Add to cart"
is used. The reason is that the ordering process is smoother,
customers can add a product to the cart and decide later if
they will buy it or not.
Lack of trust is a major problem for ecommerce
sales. You must have at least 4 paragraphs in your website,
usually combined in one page: full details of your company,
this page from the "Site Content" tab and ask your
customers to accept your policies during checkout by adding
a checkout question from "Marketing > Checkout Questions"
Your customers want to know if you have received
their payment successfully, if you have shipped their products
or if there is any delay. Magnet Commerce keeps them updated
through automatic email notifications and a password protected
area where they can see the status of their orders. You only
have to update the status with just a click from the "Orders"
If you're selling a t-shirt in 3 colors and
3 sizes, you can have 9 different products or just one with
variants for colors and sizes. This is the use of VARIANTS
from the "Catalog" tab. It is possible to alter
the product's price according to variants' selection, so be
pickup from store option
Some local online customers will prefer to pickup
their order from your shop to save time or shipping costs.
Add an extra shipping type, named "Pickup from store"
from the "Setup > Shipping" tab and follow the
advice there. If you have multiple stores, you can ask your
customers during checkout which is more convenient to them
by using CHECKOUT QUESTIONS from the "Marketing"
them your brick and mortar store
If you are not a pure dot com player, add some
pictures to your website from your real store. Include photos
of you and your staff working as well. It will help your visitors
trust you and will make their shopping experience more personal.
your customers what you want to know
Ask them where they heard of your store, if
their order is a gift and they'd like to add a note, why they
buy from you, their age or whatever you want to know. These
questions appear at the first step of the checkout process
and they can be optional or mandatory. Set them up using the
"Marketing > Ckeckout Questions" tab.